"Great" Sexist Television Ads of the 1970's!

Those who disparage the advent of "political correctness" in regard to gender roles in American society either forgot or are  not old enough to remember how pervasive sexism was in the era when Women's Liberation became popular.  Such upheavals and dynamic  movements do not come out of a vacuum.  Here are three examples of the pervasiveness--I picked these because I remember all of them being aired--they were not yanked  immediately for being insulting to female consumers, they ran and ran.  How else would I and my friend who sent me one of these have remembered them from all the other mundane stuff on television?      

In the first we see just how helpless a healthy woman is out driving in the dark near a well-lighted airport. But you know what they say, "when a woman is at the wheel....." *shivers*

And then there's this little ad, a "Stepford Wife" darting about the wooden glades drinking "Tab", a Coca-Cola Company soft drink so enemic to the taste buds it made  one crave the bountiful flavor of city tap water!  But the message is clear--keep drinking Tab, dear, or hubby will stray off to marry a 14 year old Tasmanian belly dancer. 

And then there was the Folger's Coffee Commercials, featuring neighborhood Earth Mother and marriage counselor, Mrs. Olson.  Here she is hard at work saving another young newlywed  from banishment to afar  from the suburbs with her stash of "mountain grown" coffee.